Field notes. Written as they happen.

Every article and post Greg has published on LinkedIn. Long-form pieces on AI strategy and SMB readiness, plus shorter daily takes on what's actually working in MEP, construction, healthcare, and the broader AI market.

Follow Greg on LinkedIn Updated regularly

Articles (5)

Published pieces that go deeper than a post. Strategy, market analysis, and frameworks for SMBs making the AI decision.

AI Strategy

3 AI Myths

The three assumptions about AI I hear most often from SMB leaders, and the data that contradicts each one. Useful before any meaningful AI conversation.

Read on LinkedIn
AI Readiness

Why AI Readiness Assessments Save SMBs Money

SMBs that skip the assessment phase pay for it later, usually in tools that don't fit, integrations that don't hold, and team resistance nobody planned for. Here's the math.

Read on LinkedIn
Market Data

Where's AI At Now: The Numbers Don't Lie

A snapshot of where AI adoption actually stands in 2026. Adoption rates, ROI realities, and the gap between what gets announced and what gets used.

Read on LinkedIn
MEP & AEC

Part 2: The AutoCAD Revolution, a Blueprint for AI

What CAD did to engineering and architecture in the 1980s is the closest historical parallel we have for what AI is doing now. Firms that adopted CAD early redefined what was possible. The same dynamic is in play today.

Read on LinkedIn
SMB

AI for Small Businesses: A Beginner's Guide (Part 1)

AI is following the adoption curve computers traveled decades ago. Here's how small businesses can get ahead of it instead of scrambling to catch up later, with concrete first steps that don't require a budget.

Read on LinkedIn

Recent Posts (12)

Daily and weekly takes. Most run 100 to 300 words. MEP workflow data, AI market moves, and observations from active client work.

Post · MEP / AI

"We're AI-enabled." I hear it from engineering firms constantly, and most of the time it means somebody installed Copilot. Here's what AI-enabled actually looks like inside a working MEP firm.

Read on LinkedIn
Post · AI Agents

Most people think of AI as a chatbot. After Google I/O, that mental model is two years out of date. Agents do the work; chat is just one interface.

Read on LinkedIn
Post · MEP Workflows

As-built drawings get used for every renovation, every retrofit, every facility upgrade for the next 30 years. So why does so much MEP closeout produce as-builts nobody trusts?

Read on LinkedIn
Post · Construction Profit

Slow payments and closeout delays cost the U.S. construction industry billions every year. The fix isn't bigger crews. It's better documentation flowing while the work happens, not after.

Read on LinkedIn
Post · AI Market

The Microsoft AI CEO just put an 18-month clock on the AI transition for everyone running a business. Whether you agree with the timeline or not, the framing is worth taking seriously.

Read on LinkedIn
Post · MEP Workflows

Every week, project managers in MEP firms spend hours composing status updates that nobody fully reads. There is a better way, and it doesn't require new software.

Read on LinkedIn
Post · SMB Reality

70% of small businesses are still in AI experimentation mode. That's not a bad thing, but it explains why most ROI stories you read don't match what you're seeing on the ground.

Read on LinkedIn
Post · Construction Profit

Change orders represent 10 to 30% of specialty contractor revenue, and most firms can't tell you whether each one was profitable. That's not a billing problem. That's a documentation problem.

Read on LinkedIn
Post · Construction Profit

The average construction submittal rejection rate sits around 35%. Each rejection costs cycle time, money, and trust. AI-assisted review fixes this exact step well.

Read on LinkedIn
Post · Construction Profit

The average RFI takes 9.7 days to resolve. Multiply that by 50 RFIs on a typical job and you start to see why projects slip even when everyone's working hard.

Read on LinkedIn
Post · AI Market

OpenAI launched a $4 billion deployment company. Read past the headline: the real story is that nobody, even OpenAI, thinks the tools alone are enough anymore.

Read on LinkedIn
Post · MEP Workflows

Fixing a coordination clash during construction costs 10x what it would cost to catch it in design. Multi-trade coordination is one of the highest-leverage places AI can actually move the needle.

Read on LinkedIn

See How This Applies to Your Business

If something in here sounds like a problem you're trying to solve, the next step is a 30-minute discovery call. No pitch, no slides — just an honest look at where AI fits.

Book a Free Discovery Call